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Tue, Dec 31

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Hua Yao Minority Village

"Huayao Milan Natural Dye" Branding & Product Design

The Huayao ancestors "gathered the veneer, dyed with grass, favor five-colored clothes." Milan is a inheritor of local intangible cultural heritage.

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"Huayao Milan Natural Dye" Branding & Product Design
"Huayao Milan Natural Dye" Branding & Product Design

Time & Location

Dec 31, 2019, 8:00 AM

Hua Yao Minority Village, Xupu, Huaihua, Hunan, China

About the Event

Huayao refers to a branch of the Yao people in the Longhui County of Hunan Province in the hinterland of Hunan Province. Because of the unique and colorful colors of Huayao, especially the Huayao women's picking skills are extremely exquisite, so it is called “Hua Yao”. Hua means flowers in Chinese. According to Donghan Yingyao's "Traditional Customs", the Huayao ancestors "gathered the veneer, dyed with grass, favor five-colored clothes." Huayao, an ancient nation that takes "cucumber" as a living being. Only 6,000 people nowadys. It has inherited the ancient legacy of their ancestors from generation to generation.

Milan is a local Huayao artists, who inherits Huayao tradition and work on natural dyeing. She is a great local traditional artists, and a inheritor of local intangible cultural heritage, but she lack a sense of branding. She doesnot know how to brand and then market her products. Our project is to help her design her branding, train her with social media marketing, and help her braodcast her unique art products to the market. Besides, her current products, e.g. traditional clothes may also need redesign to fit for modern life, hence she can sell to a bigger audience, and make a good living on that. 

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